Media Training

Companies that invest in advertising work closely with media agencies and/or media suppliers (TV channels, radio stations, online publishers, etc.). Consequently, it is essential for a marketing media professional to understand the jargon, key ideas and concepts of media planning and buying.

Upon request, Media Hub will organise customised training sessions specifically tailored to the needs and level of understanding of the participants. These can be arranged for top management or junior executives.

Media Basics Training

training

An introductory program covering media planning and buying, designed for advertisers. Training is conducted in one day and is structured into three modules, each with a duration of two hours. Theoretical concepts come together with examples and exercises in order to facilitate understanding.

Here is a short description of each of the three modules:

  1. Basics of media planning and buying – participants will be become familiar with the key terms and concepts used in media planning and buying (rating, share, GRP, reach, affinity index, share of voice, etc.).
  2. Romanian media landscape – a review of Romanian media channels (TV, online, print, radio, OOH, cinema), and of key media players and trends in each sector of the media market.
  3. How to build a sound media strategy – participants will be instructed in the key elements of designing and implement a robust media strategy – from briefing to implementation and post-campaign analysis. They will learn how a media planner/buyer thinks and what pieces of information are needed to build a solid media strategy.

Benefits to the client:

  • An understanding of the language and the key terms used by the media agencies;
  • An understanding of the media market and its mechanisms, players and trends;
  • An understanding of media planners’ and buyers’ thinking patterns; this will help with writing better media briefs, and clearly articulating instructions to the media agency.

Media Budget Management

training

This is an advanced training program, specifically for advertisers. It is designed to be delivered in a single day and is structured into three modules, each with a duration of two hours. Theoretical concepts come together with examples and exercises in order to facilitate understanding.

The three modules cover the following topics:

  1. Advanced elements of media planning & buying – participants will learn how to properly calibrate their media budget, how to allocate the budget across media types, how to correctly set up media objectives as per the type of media campaign, definition of target groups, etc.
  2. Romanian media landscape – a review of Romanian media channels (TV, online, print, radio, OOH, cinema), and of key media players and trends in each sector of the media market.
  3. How to manage the relationship with the media agency – participants will learn about the critical aspects of the client-agency working process: what are the expectations of an agency, what an agency should deliver, and the features of a good briefing – and more. 

Benefits to the client:

  • Appraisal of the techniques needed to establish a media budget and its objectives, campaign timings and patterns, etc.;
  • An understanding of the media market and its mechanisms, players and trends;
  • Appraisal of a media agency-client working process; participants will learn how to define and segment the critical stages of the working process, and set objectives and tasks for each stage;
  • An understanding of an agency’s expectations from an advertiser.
Back to Top